XBrite Jar
GAME CHANGER. EXTRAORDINARY. GENIUS.
The XBrite story has unfolded from the conviction that an ordinary group of passionate, honest, curious individuals can create something quite extraordinary.

A REVOLUTION BEGINS

As an idea, XBrite was born in the mind of Dinkar Arjundev Uppal, founder and spearhead of Microgenix, a proven solutions provider for textile and garment processing. Under his guidance, XBrite was developed in a lab by a team of driven, capable people working independently, without any consultation with detergent industry specialists.

DOING IT DIFFERENTLY

We wanted to create a unique product that packs good sense and great value in every particle, and none of the hazards. Our core challenge was to make a highly efficient detergent without using LABSA, Caustic Soda, Soda Ash or Common Salt – the four major unsafe chemicals found in every detergent commonly seen on market shelves.

THE REAL DEAL

A pure white, superfine, SMOOTH flour-like powder, XBrite is made of 100% concentrated active ingredients.

A GENIUS IS BORN

Through an exhilarating journey of trials and errors, permutations and combinations, failures and lessons, we arrived at a game-changer product: a hands-down indisputable genius that effortlessly does what an entire gamut of conventional detergents and additives fail to do. Another Microgenix solution that delivers flawlessly.

THE FUTURE IS BRITE

The success of XBrite proves that in the world of innovation, quality supersedes qualification. With this belief, we continue to innovate and expand our portfolio to provide revolutionary laundry solutions to a discerning, value-conscious clientele. We’re sure that you will enjoy using every XBrite product as much as we’ve enjoyed making it.

MEET THE
FOUNDERS

  • Dinkar

    Dinkar Arjundev Uppal: Founder-Director

    Dinkar Arjundev Uppal brings to the table over 22 years of immersive business expertise in plastic, footwear, retail finance and specialty chemical industries. As an entrepreneur and innovator, Dinkar is gifted with incessant curiosity and an exceptional eye for detail.

    At Microgenix, he has pioneered and single-handedly driven the complete product development program, delivering unique process and application solutions to the Indian textile and garment processing industry. Over the decades he has gained vast experience in leading technical, manufacturing and concept marketing teams. Today his passion for research and development extends to sustainable future-tech like micro, nano and carbon-based technologies among others.

  • Mukesh

    Mukesh Ahuja: Founder-Director

    Mukesh Ahuja is an entrepreneur with over 24 years of experience spanning corporate finance, management consultancy, retail finance and specialty chemicals industries. At Microgenix, Mukesh is responsible for evolving the business strategy and systems, while taking the lead on projects, finance operations and human resources.